Internal link building strategies for new websites

Posted on Aug 23, 2010 | 0 comments

So you have your website up and running and you indulged in some internet marketing and website optimisation. All seems to be working well, except visitors to your site do not seem to be using your site or using it to its full potential. Perhaps you have had a vast number of click throughs yet you have not had any purchases, or you have pages within your site which you thought would be popular but have not had many visitors. There are various reasons this could be, one of the main ones being your internal link building.

When you hire SEO specialists for your initial search engine optimisation it is worth asking them about your internal linking. A lot of people focus on the search engines a little too much when starting up a new online business, yet as important as these are, they are not everything and once you have the traffic you need to ensure your visitors can find what they want.

The internal linking refers to the way in which people can connect to various pages within your website. How they navigate from your home page is probably the most crucial and this is usually done via a navigation bar offering internal links to the most popular or more relevant pages within your site. It is also important that users can easily link back to your homepage if they start browsing around your site.

If all this sounds a bit confusing then the best thing to do is talk to your SEO specialists prior to your site being launched.