The Benefits of Press Releases

Posted on Aug 10, 2010 | 0 comments

Press releases are a great way to expand your client and customer base. You can also attract new vendors, joint ventures and other affiliates-all of which can help your business grow and thrive. Press releases are formally written messages from any organization to a media company intended to make your business or organization appear interesting enough to be included in the media publications. If successful, a press release will convince a media outlet to mention your company in its publication.

Raising Awareness
The main purpose of every release is to raise public awareness of your company. When a publication mentions your organization, people will read about it and be more aware of your services. Even if only a small proportion of a large publications readers use your services, the gains for your business can be vast. The process is similar to traditional advertising, except that instead of paying a publication to mention your organization, you convince the publication it would benefit from writing about you.

Increasing Website Traffic
The most effective use of press releases is to increase traffic to your website. With an overwhelming amount of information on the Internet, it can be a huge advantage for your site to get public recognition. Because of the nature of trust and the media, people are more likely to look at a website they hear about through the media.

Recognition
Even beyond the benefits of increasing awareness of your organization, successful releases to well circulated publications can give your business widespread recognition as a newsworthy organization. People know that if a widely read publication considers your company important enough to write about, it must be important to them in some way. This helps to establish the business as a respected organization, which gets more people to talk about it, thereby further increasing public awareness. Sending out releases can also establish your company in the minds of reporters and editors as a source of information, which can lead to further interviews and media coverage.

Press releases can benefit your business by increasing the number of people who know about it. It functions like advertising except it is much cheaper to have a press release written than to take out an ad in a publication. You can use press releases to announce new products, new staff, and new services. Don’t hesitate to take advantage of other business developments to announce in press releases as well. These could include a change in location, opening a new office, winning a local, regional or national award of any kind, the launch of incentive programs, and any new joint venture or partnerships.