Your website is there to provide your potential customers with the information they need in order to become a conversion - whether this is a lead or a sale. You want to be spending time running your business, not constantly maintaining your website, yet you want it to look the part and be easy to use. Luckily there are plenty of experts around who can help you to get the best out of your website - literally regarding everything from web design to tracking the number of visitors you get. Here are a few ways to make sure your website offers the whole package.
The first thing to consider is the look and feel of your website. How long has it been since your website has undergone a graphic design update? Lots of businesses choose to update their website in line with the growth of their business; they may well change everything from the logo all the way to the actual website layout. There are certainly benefits of doing the latter as many companies now want their websites to look good and work well on mobile devices too; a designer can help you to do this properly.
You’ll also want to make sure that your website is fine-tuned and that all of the pages work properly. It can be frustrating when you’re looking on a website and click a link, only to find that the page can’t be found. Web developers can help to make sure your site is running smoothly so customers don’t run into these problems. They can also connect your website to other solutions you may use such as CRMs or billing platforms.
Search engine optimization
The next specialist you may want to get in touch with is a person who deals with search engine optimisation (SEO). They can make sure that your website has the right “tags” in the source code to allow it to appear in the search engines when a person types in a query. An SEO consultant can also build links to your website from other places on the web, which is an important ranking factor within the search engine algorithm. They may also seek the assistance of an SEO copywriter who can rewrite your website copy in an easier to read fashion, for both site users and the search engine robots.
Conversion rate optimization
The other way to make your website the complete package is to look at conversion rate optimisation. This is an umbrella term for making sure that your website is assisting with getting people to convert. Is there something that is stopping them? Perhaps a user isn’t sure on the right “call-to-action” (i.e. What should they do next?) or they cannot find the information they are looking for. There are further changes that can be made such as increasing time pressures to customers, such as “limited edition” or “sale ends today at 3pm”.